A Bachelor of Marketing.
Students develop competencies in strategic marketing, consumer analysis, brand management, and digital communication, while mastering the tools and technologies essential to modern marketing practice.
Program Overview
The Bachelor in Marketing is designed to train professionals capable of understanding consumer behavior, developing brand strategies, and driving business growth in competitive markets. The program combines foundational knowledge in economics, psychology, and communication with practical skills in market research, digital marketing, advertising, and sales management.
Program Objectives
The Bachelor in Marketing is a comprehensive and multidisciplinary program that enables students to understand the complexities of markets, consumers, and brands, preparing them to become effective marketing practitioners and business leaders.
The specific objectives of the program are to:
Train professionals capable of designing, implementing, and evaluating marketing strategies across diverse sectors;
Develop students’ competencies in market research, consumer behavior, branding, and digital marketing for a holistic approach to commercial success;
Prepare students for successful professional integration in a rapidly evolving and digitally driven marketplace.
Learning Outcomes
Upon completion of the program, graduates in Marketing are able to:
Conduct market research and analyze consumer behavior;
Develop and implement marketing strategies and plans;
Manage brands and product portfolios effectively;
Design and execute digital marketing campaigns;
Apply sales techniques and manage customer relationships;
Communicate proficiently in both oral and written forms;
Demonstrate ethical reasoning and social responsibility in marketing;
Adapt to technological, cultural, and market changes.
Program Courses:
Year One
| Subjects | Credits |
|---|---|
Listening | 3 Credits |
Reading | 3 Credits |
Writing | 3 Credits |
Year Two
| Subjects | Credits |
|---|---|
Listening | 3 Credits |
Reading | 3 Credits |
Writing | 3 Credits |
Year Three
| Subjects | Credits |
|---|---|
Listening | 3 Credits |
Reading | 3 Credits |
Writing | 3 Credits |
Year Four
| Subjects | Credits |
|---|---|
Listening | 3 Credits |
Reading | 3 Credits |
Writing | 3 Credits |
Career Opportunities
Graduates may pursue a wide range of roles across the following fields:
- Brand management
- Digital marketing and social media
- Market research and consumer insights
- Advertising and communication
- Sales and business development
- Product management
- Retail and merchandising
- Customer relationship
- management (CRM)
- Public relations
- Event and experiential
- marketing
- International marketing
- Marketing analytics