A Bachelor of Business Administration.
Students develop competencies in strategic management, marketing, accounting, human resources, and entrepreneurship, while mastering the analytical tools and methodologies essential to modern business practice.
Program Overview
The Bachelor in Business Administration (BBA) is designed to train professionals capable of managing organizations, resources, and strategies within a dynamic and competitive business environment. The program combines foundational knowledge in economics, management, and finance with practical skills in leadership, decision-making, and organizational analysis.
Program Objectives
The Bachelor in Business Administration is a comprehensive and multidisciplinary program that enables students to understand the complexities of business operations and management, preparing them to become effective leaders and decision-makers in various organizational contexts.
The specific objectives of the program are to:
Train professionals capable of planning, organizing, directing, and controlling business activities across diverse sectors;
Develop students’ competencies in economics, finance, marketing, and human resource management for a holistic approach to organizational success;
Prepare students for successful professional integration in a rapidly changing global economy.
Learning Outcomes
Upon completion of the program, graduates in Business Administration are able to:
Analyze market trends and business environments;
Develop and implement business strategies;
Manage financial resources and interpret financial statements;
Lead teams and manage human capital effectively;
Apply marketing principles to promote products and services;
Communicate proficiently in both oral and written forms;
Demonstrate ethical reasoning and corporate responsibility;
Adapt to economic, technological, and social changes.
Program Courses:
Year One
| Subjects | Credits |
|---|---|
Listening | 3 Credits |
Reading | 3 Credits |
Writing | 3 Credits |
Year Two
| Subjects | Credits |
|---|---|
Listening | 3 Credits |
Reading | 3 Credits |
Writing | 3 Credits |
Year Three
| Subjects | Credits |
|---|---|
Listening | 3 Credits |
Reading | 3 Credits |
Writing | 3 Credits |
Year Four
| Subjects | Credits |
|---|---|
Listening | 3 Credits |
Reading | 3 Credits |
Writing | 3 Credits |
Career Opportunities
Graduates may pursue a wide range of roles across the following fields:
- Business management
- Marketing and sales
- Financial analysis and banking
- Human resource management
- Entrepreneurship and start-up creation
- Consulting and strategy
- Supply chain and operations management
- International trade and commerce
- Project management
- Public administration
- Accounting and auditing
- Business development