A Bachelor of Corporate Communication.
Students develop competencies in strategic communication, media relations, brand reputation, and organizational storytelling, while mastering the tools and platforms essential to effective corporate communication practice.
Program Overview
The Bachelor in Corporate Communication is designed to train professionals capable of managing an organization’s internal and external communication strategies to build and protect its reputation. The program combines foundational knowledge in communication theory, media studies, and public relations with practical skills in corporate messaging, crisis communication, digital media, and stakeholder engagement.
Program Objectives
The Bachelor in Corporate Communication is a comprehensive and multidisciplinary program that enables students to understand the complexities of communication within and between organizations, preparing them to become effective communicators and reputation managers in diverse professional contexts.
The specific objectives of the program are to:
Train professionals capable of designing, implementing, and evaluating corporate communication strategies;
Develop students’ competencies in public relations, media relations, crisis communication, and digital communication for a holistic approach to organizational reputation;
Prepare students for successful professional integration in a rapidly evolving media and communication landscape.
Learning Outcomes
Upon completion of the program, graduates in Corporate Communication are able to:
Develop and implement internal and external communication strategies;
Manage media relations and craft press materials;
Handle crisis communication and reputation management;
Create content for digital and traditional media platforms;
Engage stakeholders through effective messaging and dialogue;
Apply communication theories to organizational contexts;
Communicate proficiently in both oral and written forms;
Demonstrate ethical reasoning and social responsibility in communication;
Adapt to technological, cultural, and media changes.
Program Courses:
Year One
| Subjects | Credits |
|---|---|
Listening | 3 Credits |
Reading | 3 Credits |
Writing | 3 Credits |
Year Two
| Subjects | Credits |
|---|---|
Listening | 3 Credits |
Reading | 3 Credits |
Writing | 3 Credits |
Year Three
| Subjects | Credits |
|---|---|
Listening | 3 Credits |
Reading | 3 Credits |
Writing | 3 Credits |
Year Four
| Subjects | Credits |
|---|---|
Listening | 3 Credits |
Reading | 3 Credits |
Writing | 3 Credits |
Career Opportunities
Graduates may pursue a wide range of roles across the following fields:
- Corporate communication management
- Public relations
- Media relations and press offices
- Internal communication
- Crisis and reputation management
- Digital communication and social media
- Brand communication
- Corporate affairs
- Investor relations
- Event communication
- Public affairs and lobbying
- Communication consulting